Zimbabwean entrepeneur and CEO of Ruka Hair, Tendai Moyo, started her business with the hopes of representing more Afro hair textures in her industry.
Since then, Ruka Hair has become the UK’s first and only black-owned hair concession to open in an upscale department store.
She speaks to the BBC about the importance of representation and the inspiration behind her brand, from Zimbabwe to the UK.
Produced by Stefania Okereke
Filmed by Stefania Okereke and Maisie Smith-Walters
Edited by Miriam O’Donkor and Stefania Okereke