We’re just a day away from the ‘official’ kick-off date for this year’s Boxing Day sales but already a ton of retailers, both online and brick and mortar, have launched their deals events. In fact, over half the retailers we were expecting to drop deals on Boxing Day have jumped the starting gun with early promotions – we’ve rounded up the best Boxing Day sales below.
Traditionally, the Boxing Day sales didn’t start until 6am on December 26. But that’s not the case this year. High demand, industry trends, and lockdown fears have meant retailers are very eager to get their Boxing Day deals out early – up to a week in advance in some extreme cases.
Iconic British department store Harrods was the first to go live this year, bringing its Boxing Day sale forward by 10 days in response to lower footfall on the high street. It’s now been joined by a whole host of big names, including Currys, Boots, Next, and Game.
So, if you were expecting a big one-day shopping extravaganza, think again. What’s happening, instead, is a ton of Boxing Day and January sales on everything from TVs to appliances to fashion being made live online much, much earlier. It’s a good thing, in our books. After all, who wants to get up at the crack of dawn to beat the crowds at the local shopping centre – especially when there’s a pandemic going on. Here’s our pick of the best early Boxing Day sales in the UK.
Early Boxing Day sales: quick links
Amazon: up to 50% off Fire Sticks, gift sets and beauty itemsAdidas: 25% off trainers, tees and hoodies at AmazonAirPods Pro: from £187 with a MagSafe case at AmazonAo.com: big discounts on TVs, coffee machines and large appliancesArgos: same-day delivery for toys, Christmas jumpers, jewelleryAsos: 75% off French Connection and other fashion brandsBoohoo: 80% off women and men’s fashionBoots: 50% off make up, skin care and fragrances for Boxing DayBox: super-cheap 4K TVs, gaming laptops and monitorsCurrys: up to £200 off kitchen appliances, TVs and moreDell: cheap laptop deals and high-end Alienware machinesDisney+: subscription gift cards for £79.90EE: Christmas sale on contracts and SIM-only offersEmma mattress: 50% off in the early-access Boxing Day saleEve Sleep: 35% off premium mattresses, pillows, and toppersFurniture Village: 20% off beds with code BEDEVENTGAME: 50% off Switch, Xbox and PS5 games and accessoriesGo Outdoors: up to 60% off outdoor gearHarrods: save 50% on fashion, beauty and luxury home itemsJohn Lewis: up to 50% off lighting and furnitureLEGO: e-gift cards for last-minute Christmas shoppingLovehoney: big savings on sex toys and lingerieMajestic: up to 50% off wine, beers and spiritsNew Look: up to 60% off men, women and kids’ clothingNike: save on hoodies, trainers, T-shirts, and moreNinja: blenders and food processors from £79 at AmazonOculus Quest 2: best bundle deals with accessories at CurrysPS5 console: now available for pre-order at GAMEPS5 games: from £16.90 at AmazonShark: up to £200 off cordless vacuums and hair dryersSmart scales: from £15.99 at AmazonSuperdrug: up to 65% off beauty, hair care and toiletriesThree: six-month half-price Christmas sale on iPhone and SIM-onlyTempur: free pillows, protectors, and up to £500 off mattressesTVs: cheap 4K TVs from £269 at CurrysVery: big price drops on fashion, TVs, laptops, and beauty itemsWaterstones: autobiographies, cook book savings, and moreWiggle: up to 60% off cycle and fitness gearXbox Series X: console available – £449 at AmazonXbox games: from £7.95 at Amazon
Boxing Day sales: A-Z of retailers
(Image credit: Shutterstock)
Here’s our exhaustive list of the best retailers to shop at during the Boxing Day sales. We’ve included a mini-review of each one to let you know when we expect the sale to officially start, plus what sort of deals you’re likely to see.
Abercrombie & Fitch – Expected start date: December 26
Abercrombie & Fitch features a huge selection of both men’s and women’s fashion as well as the Fierce fragrance line. Savings generally range anywhere between 30% to 40% off depending on the range and free delivery is also sometimes available on orders over £75.
Adidas – Boxing Day and January sale now live
Adidas launched its end of year sale early, with up to 50% off men, women and kids’ sportswear. Trainers, tees and hoodies are up to half price, and there’s up to 50% off running shoes, tracksuits and leggings, just in time for any fitness-related new year resolutions. Accessories, too, have huge discounts: bags, beanies, baseball caps – there’s loads to browse.
Affordable Mobiles – Expected start date: December 26
If you’re after the latest iPhone or Samsung Galaxy device, you might be able to score a discount on top contracts from the likes of EE, O2, Vodafone, and Three here. Not only that, but you can also score cheaper contracts on older models and pick up refurbished units here as well.
Alienware – Expected start date: December 26
If you’re looking to stock up on PC gaming gear, or simply after a whole new rig you’ll want to take a look at Alienware’s line of turbo-powered gaming laptops and accessories. Generally, the biggest price cuts tend to be on the M15 gaming laptops, but you’ll also find great options on pre-built Alienware Aurora desktops – a great alternative to forking out for a pricey graphics card and building your own.
Amazon – Expected start date: December 26
Amazon’s massive range of categories and next-day Prime delivery means it’s an excellent place for grabbing super cheap tech, homeware, kitchen accessories, and more this year. There’s already up to 50% off Alexa-enable devices like Fire Sticks, plus big discounts on everything from Shark cordless vacuums to Le Cruset cookware, fashion and fitness items, food and booze.
AO – Boxing Day and January sale now live
AO.com doesn’t quite have the big brand recognition of Amazon or Currys, but its inventory of appliances, TVs, and cheap laptops is absolutely vast. It’s also partial to offering very, very competitive sales indeed – including today’s Winter Deals event. Just a quick glance reveals a few great sales on Shark vacuum cleaners, LG large appliances, cheap laptops, and Ninja Foodi multicookers.
Argos – Boxing Day and January sale now live
Argos has launched its Boxing Day and January sale early, with thousands of discounts on products ranging from toys to tech, furniture to fitness equipment. Jewellery and watches are up to half price and there’s up to a third off home and office furniture, plus fitness items like kettlebells and dumbells start from just £2.99.
Asos – Expected start date: December 26
Asos generally runs sales events with up to 70% off, so you’ll be able to score some major discounts on fashion across a number of brands and labels in this year’s Boxing Day and January sales. Plus, last year, Asos also extended its returns window to January 31 as well.
B&Q – Sale now live
B&Q closed its stores on Boxing Day in 2020 and it’s likely we’ll see the same in 2021. Take note, however, that online Boxing Day deals will be available and its business as usual for the January sales too. if you’re looking to sort the house out before the new year rolls in, take a look at B&Q’s discounts on power tools, paint, flooring, lighting, wallpaper, and much more.
Base.com – Sale now live
Base is your home for all things cheap entertainment. From cheap games to smart home devices, PC peripherals to Blu-Rays there’s plenty to get your hands on here and a range of sales live at the moment as well.
Boohoo – Sale now live
If you’re browsing men’s and women’s fashion, Boohoo’s Boxing Day site-wide sales of up to 80% off and discounted delivery rates make for an excellent shot. Boohoo is less brand-focused, but there’s a good range of categories to browse.
Boots – Sale now live
There are just over a thousand items now on sale with the ‘Boots Big Sale’ – essentially the retailers’ version of a Boxing Day sale. If we had to sum it up? Skincare – lots, and lots of skincare products, as well as tons of discounts on both women’s and men’s fragrances. Interestingly, there are also quite a lot of discounts on baby’s and kid’s clothing too.
Box – Sale now live
From smart home devices to electric scooters you’ll find plenty of gadgets up for grabs at Box. Not only that, but we usually see a good selection of laptop deals hitting Box’s shelves over the sales period, so if you’re after a cheap machine (or a stacked gaming PC) you’ll be served well here.
BT – Sale now live
BT’s tech shop is stocked full of the year’s hottest items, from the Nintendo Switch to AirPods Pro. We usually see pretty competitive prices from BT all year round, which means you’ll find some excellent offers here come the Boxing Day and January sales.
Canon – Expected start date: December 26
Canon generally offers big cashback offers on photography gear, lenses, and even the cameras themselves. If you’re looking to upgrade your equipment or get into photography it’s definitely worth checking in at this site over the Boxing Day and January sales.
Carphone Warehouse – Sale now live
Carphone Warehouse is rebranding to become part of Currys this year but that doesn’t mean you won’t be able to score a new contract on a shiny iPhone or Samsung. Carphone Warehouse’s wide selection of phone contracts or SIM-only deals will help you set that right. Not only that, but you can save on accessories, tablets, and TV and broadband packages as well.
CDKeys – Sale now live
Looking to get some cheap games for your new console? CDKeys is a well-recognised seller of PlayStation, Xbox, Nintendo Switch, and PC codes. With regular sales, you can often pick up some pretty cheap titles, especially if you’re buying for a new Windows machine. This year, we expect most of CDKeys’ discounts to coincide with the Winter Steam Sale – which generally starts before Christmas day.
Chitter Chatter – Sale now live
Chitter Chatter often has some of the best phone contract prices on the market, collecting offers from 3, EE, and Vodafone to help you switch your provider for less. Plus, we regularly see free gifts included with your contract here, with the Nintendo Switch even making an appearance over 2020’s event.
Currys – Sale now live
Boxing Day branding is conspicuously missing from the Currys site but the retailer has already launched its winter sale today. All the favourites are discounted today – TVs of all shapes and sizes, cheap laptops, appliances, and even coffee machines. This is likely to be one of the bigger ‘tech’ themed sales of the year in the UK, so we wouldn’t hesitate diving in early here.
Dell – Expected start date: December 26
If you’re after a durable laptop with the latest Intel 11th generation processors, Dell’s frequent PC deals can certainly help you out. You’re obviously limited to Dell’s own lines here, but the Inspiron makes for a great cheaper machine while the premium XPS certainly impresses with its high-end build quality and features.
Disney – Sale now live
Fancy dress, stationery, toys, and Disney+, it’s all up for grabs at the official Disney Store. So, if you’re looking for a little more magic to round out the Christmas season, you might just find some perfect discounts here.
DJI – Expected start date: December 26
There’s plenty more to DJI’s store than mind-blowingly expensive drones. You’ll find discounts on everything from Osmo action camera gear to mid-range quadcopters and the Pocket line of accessories as well.
Dyson – Expected start date: December 26
Dyson tends to be one of the more popular brands over the Boxing Day and January sales but you can still expect plenty of price cuts on premium appliances. Alongside other retailers like Currys and John Lewis, Dyson also sells its appliances at a discount over Boxing Day. You’ll also find hair care accessories and smart home gear as well as vacuums here.
Ebay – Sale now live
You can find pretty much anything under the sun on eBay, and with plenty of high street retailers like Currys and Argos offering cheaper stock on the marketplace site, the face of eBay has certainly changed over the years. You’ll find an eBay Money Back Guarantee in place, as well as regular site-wide discount codes.
Ebuyer – Sale now live
If you’re looking to pick up some cheap PC gaming components, accessories, or pre-built rigs and laptops, Ebuyer’s Boxing Day and January sale should work well in your favour. We see frequent discounts on everything from high-end laptops to peripherals and components from Razer, Corsair, Seagate, Intel, AMD, Nvidia, and more.
EE – Sale now live
The UK’s fastest network not only offers up excellent phone contracts on the latest handsets, but we also regularly see discounts on top accessories like Samsung Galaxy tablets, AirPods, and smartwatches as well. Right now the network is also offering unique perks like hard-to-get PS5 consoles for fully signed up customers.
Evans Cycles – Expected start date: December 26
Evans Cycles Boxing Day sale usually offers anywhere up to 50% off the price of clothing and cycling accessories, as well as some excellent discounts on electric scooters and bikes themselves. Fitness trackers, lights, and muscle massagers are also on sale here, making this a one-stop-shop for cycling fans.
Eve Sleep – Sale now live
If you’re looking for a new mattress, Eve has a massive range of builds, materials, and features to make sure you find the perfect surface. Plus, you can regularly save cash on these memory foam or hybrid mattresses and sales events that apply discounts across the store, or throw in free pillows on top.
Fitness Superstore – Expected start date: December 26
While it’s up in the air whether we’ll face another lockdown in the new year, it’s never a bad idea to spruce up the home gym. If you’re already thinking ahead to starting the new year with a healthier lifestyle, Fitness Superstore is an excellent place to start looking for some new gear. From home exercise machines to weights and boxing equipment, there’s plenty on offer here and regular clearance sales as well.
Fonehouse – Sale now live
Fonehouse is a well-trusted online phone store, with regular discounts on everything from the cheapest Samsung devices to the latest iPhones. Not only that, but you can also take advantage of an excellent upgrade scheme to trade in your old devices.
Footasylum – Expected start date: December 26
Nike, Adidas, Puma, and all the rest of your favourites are here, with trainers, fashion, and accessories all up for grabs with savings of up to 60%. Browse clearance discounts or excellent prices on the latest releases.
Furniture Village – Sale now live
If you’re looking to renovate the house for the new year, you’ll find some excellent discounts in the regular Furniture Village sales. You’ll find living room, dining room, bedroom and bathroom furniture, fittings, and accessories here.
Fortnum & Mason – Start date: December 26
Luxury London-based store Fortnum & Mason is best known for its premium food hampers – think Champagne, quail’s eggs and smoked salmon – but it also sells high-end beauty products, clothing, accessories, and homeware. There are already some seasonal food hall reductions to browse, and we’re expecting the full Boxing Day sale to start on December 26.
Game – Sale live now
From consoles to merch, and all the games in between, you’ll find plenty of discounts on Xbox, PlayStation, Nintendo, and PC gear at Game this Boxing Day and January. Plus, we do sometimes see sales on digital product codes here as well – perfect if you need a new PS Plus or Game Pass subscription. Note, there’s a PS5 restock currently live at this retailer! Pre-order a console or bundle right now for a late January delivery date.
Google – Expected start date: December 26
Google regularly discounts its own products directly on its online store, which means you may find savings on Nest, Stadia, Pixel, and Pixelbook devices here this January.
GoPro – Expected start date: December 26
With the latest GoPro Hero 10 Black now on the shelves, we’d recommend looking to GoPro for discounts on the older Hero 9 model and the Hero 8 Black as well. We’ve seen GoPro regularly offering its latest devices in bundle deals as well, which will send you home with plenty of gear to make the most of your action camera.
GO Outdoors – Sale live now
You can save well over half price on a massive range of outdoor clothing, boots, backpacks, and tents at Go Outdoors in the latest Boxing Day and January sales. If you can’t wait to get back out there, this is the perfect chance to stock up on essentials during the quieter season.
H&M – sale now live
It’s hard to find a fashion retailer with a bigger inventory than the well-known H&M. Its Boxing Day and January sale is now live sitewide, which means you can get savings of up to 50% on men’s, women’s, and kid’s fashion.
Habitat – Expected start date: December 26
Whether you’re redecorating the bedroom or the living room, you’ll find some excellent discounts on everything from sofas to bedding over at Habitat. It’s easily one of the biggest retailers for home decor and we normally see discounts range up to around 50% over the Boxing Day and January sales period.
Halfords – Sale live now
If you’re planning on getting back on your bike soon, the Halfords sales are often a good place to seek out some cheap accessories and repair gear. Not only that, but you’ll also find plenty of discounts on general car accessories, essentials, and even the odd electric scooter too.
Harrods – Sale live now
You’ll find a massive range of high-end fashion, homeware, and personal care goods in the Harrods sale right now. This retailer was among the first to launch its sale this year – a whole 10 days early in fact, with savings ranging all the way up to 50% on a huge range of products.
HP – Sale live now
Those working from home will be pleased to hear that HP regularly discounts its own range of laptops, PCs, accessories, and monitors. We usually see some excellent value in all-in-one machines as well, which send you home with everything you need for a desktop setup at a great price.
Hughes – Sale live now
Online retailer Hughes offers a massive range of electronics and appliances at some excellent prices. Whether you’re after a TV, fridge-freezer, some new headphones, or a vacuum the widespread savings across the site are likely to offer up a fantastic deal.
IWOOT – Expected start date: December 26
From gifts to homeware, art prints to tech gadgets, IWOOT has a massive selection on its shelves. Not only that, but click and collect is available, with free UK delivery over £30 as well.
Jabra – Expected start date: December 26
The Jabra Elite Active line offers powerful true wireless earbuds with a focus on fast lifestyles and a fitness-first design. However, you’ll also find over-ear headphones here as well as camera and audio equipment designed to make those work VCs a little easier as well.
Jacamo – Sale live now
Jacamo has expanded its range from men’s fashion to include tech, gaming, and grooming products as well. That means you may find discounts on the latest iPads sitting next to Adidas trainers, and with December deals running throughout the month, Boxing Day and January sales will most likely be set to continue discounts.
Jack Wills – Sale live now
If you’re on the hunt for some clothes for the new season, Jack Wills 50% off December sale is a fantastic choice. Both Men’s and Women’s fashion is discounted today, so definitely check it out if you’re in need of some new threads this December and January.
JD Sports – Sale live now
JD Sports regularly features big brands and the latest releases in its sales events, as well as fashion and accessories as well. That means you may find those perfect trainers after all, and save some cash while doing so.
John Lewis – Start date: December 24
John Lewis will most likely launch its Boxing Day sales a few days early as part of a ‘Winter sale’ event this December. When it does, you can expect it to compete with the likes of Amazon and Currys, with tons of categories on sale. If you’re looking for discounts on homeware, fashion, and tech with lengthy guarantees, then you’ll definitely want to check in at John Lewis on Boxing Day.
Kaleidoscope – Sale live now
Kaleidoscope specialises in women’s fashion, but you’ll also find a good supply of home and garden goods as well as beauty products on sale here as well. Some clearance savings are reaching all the way up to 80% right now on clothing so it’s one of the bigger sales out there right now.
Kapersky – Expected start date: December 26
If you’re unwrapping a new laptop or tablet this Christmas season, you might want to check out Kapersky’s deals on security software. Designed for Windows, Mac, iOS, and Android operating systems, you’ll also find a handy tool on the site to point you towards the software you need.
Laptops Direct – Sale now live
Laptops Direct may specialise in computers and accessories (and regularly at some excellent prices as well) but we’ve also seen some of the best deals of the year on AirPods, Apple Watches, and the Nintendo Switch Lite here as well. Particularly good for cheap and cheerful laptops, this retailer’s Boxing Day sale will most likely go live on the big day itself.
Lakeland – Expected start date: December 26
If your kitchen’s looking a bit worse for wear after the Christmas rush, you could always treat yourself to some discounted accessories and equipment in the Lakeland Boxing Day and January sale. From baking ingredients and utensils to cooking accessories, you’ll find an excellent supply here.
Lego – Expected start date: December 26
The official Lego store can keep you well-stocked with the latest sets, miniatures, and accessories, and often offers free gifts when you spend over a certain amount during sales events as well. Plus, you can earn points on your purchases to store up those savings as well.
Lenovo – Expected start date: December 26
Lenovo laptops often pack a good punch in a more industrial-looking ThinkPad design, but you’ll also find more fashionable Yoga models here as well. There are always discounts to be found, and the Boxing Day and January sales should prove no different this year, plus you’ll also find deals on Lenovo’s tablets and smart home gear as well.
Marks and Spencer – Sale now live
M&S has simply named this week’s promotion ‘The Sale’. Not exactly the most descriptive of names but it does have a certain self-assuredness that appeals. As expected, this is the retailer’s big one on everything from fashion for both genders (and kids’) to home and beauty. A couple of highlights include savings of up to 50% on lighting, two for one on men’s and kid’s clothing, and up to a third off bottles of wine – just in time for New Years no less.
Made.com – Sale now live
Made.com offers a massive array of homeware and furniture products, which means you can sort any problem room and save some cash while you’re doing so. There’s 40% off today, plus you can save £10 on your first order.
Majestic – Sale now live
You’ll find plenty of discounts and bundle offers available at Majestic this December – perfect if you’re looking to restock just in time for a new year’s celebration. You can mix & match individual bottles of wine to save 25%, pick up a full case or get some bubbles in at up to 33% off.
Menkind – Sale now live
If you find your dream gadget wasn’t sitting under the tree this year, you’ll want to head over to Menkind. Its online-only winter sale features everything from cheap gaming accessories to Pop Vinyl figures, merchandise and RC Toys.
Microsoft – Sale now live
Microsoft’s best sales are usually found on Surface products. The tech giant has currently discounted the Surface Pro 8 and thrown in a free Type Cover keyboard case to boot. You’ll also find Xbox discounts in this year’s Boxing Day and January sales as well, with games, controllers and consoles up for grabs (though only the Xbox Series S as the more powerful Series X is still out of stock).
Mixbook – Expected start date: December 26
Create the perfect photobook with Mixbook, and save all your favourite memories in the form of a high-quality album. Discount codes are regularly available – including 50% off almost everything right now – and you can also use your images on a range of cards, calendars and home decor as well.
Mobiles.co.uk – Expected start date: December 26
Owned by Carphone Warehouse, Mobiles.co.uk is one of the biggest UK retailers when it comes to phone contracts. It is frequently the cheapest place to go for both iPhones and a host of Android devices, which we saw in its Christmas sale on the Pixel 6 Pro and Samsung Galaxy S20.
Mobile Phones Direct – Sale now live
Mobile Phones Direct is one of the many UK phone retailers that is active over the Boxing Day and January sales period. Recently it has provided some of the best iPhone and Samsung Galaxy deals, including the 12, 13 and S21 series.
Natural Collection – Expected start date: December 26
Natural Collection specialises in fair trade, organic, and eco-friendly beauty and wellbeing products with regular sales available through the Offers section of the site. That’s excellent if you’re looking to refresh the cabinet before the new year.
New Look – Sale now live
Right now there’s 60% everything from coats and jackets to jeans and accessories. Going by previous years, there’s a good chance this discount will be increased in the Boxing Day and January sales so definitely check back in soon.
Next – Sale now live
Next launched its Boxing Day and January sales a whole two days early this year but we’re not complaining. That’s a load more time to take advantage of one of the biggest online fashion sales nationwide. Right now, the retailer is offering savings of at least 50% on a range of clearance items, so it’s well worth checking out if you’re on the hunt for men’s, women’s, or kid’s fashion.
Nike – Sale now live
Although a Boxing Day sale is not officially underway, you can get up to 50% off a range of Nike shoes, fashion and accessories when you shop direct right now. If you’re looking to smash those fitness goals this new year there are some excellent savings here, with some of the most popular items included in the sale as well.
Nintendo – Expected start date: December 26
The My Nintendo Store brought out an excellent Nintendo Switch bundle for Black Friday but that’s since sold out. In its place is a new one featuring Ring Fit Adventure for £309.99. The Nintendo Switch OLED is also available if you’ve been eyeing up the brand new console.
Norton – Sale now live
If you’ve just unwrapped a new laptop, you’ll want some decent protection on it. Norton regularly cuts prices on a range of anti-virus and VPN services, which means you can bundle up and save big once the Boxing Day sales start.
O2 – Expected start date: December 26
If you’re looking for a new phone or cellular smartwatch or tablet, O2 frequently offers discounts that could sway your decision. We’ve already seen some bargain SIM-only plans including 160GB for just £20 per month and discounts of up to £200 on the latest handsets this Christmas.
Office – Sale now live
Whether you’re after some new trainers or something a little more formal, you’ll find plenty available at Office in the Boxing Day and January sales. You can browse by brand here if you already know what you want, or you can just head straight to the sale to feast on all those discounts as soon as they are available.
OnePlus – Expected start date: December 26
OnePlus is well known for affordable tech that surprises with its power and feature sets. That means you’ll find its well-respected range of smartphones and earbuds up for grabs here, and we regularly see discounts hitting even the latest releases as well.
Otty – Sale now live
From luxury memory foam mattresses to handy storage-creating bed frames, Otty offers up a wealth of options with regular discounts as well. This year’s Boxing Day sales include up to 40% off mattresses and two free pillows with your order.
Paperchase – Sale now live
With plenty of stationery, accessories, and gifts on the shelves, there’s a massive range of seasonal designs up for grabs right now. Two discount codes are now live too. Use XMAS10 to save £10 when you spend £50 or XMAS20 to save £20 when you spend £75.
Plusnet – Sale now live
If you’re looking to switch broadband providers, Plusnet frequently offers plenty of incentives to bring you over to their affordable plans. Right now, the cheapest fibre broadband packages start at just £22.49 per month – plus you won’t have to pay an activation fee.
Portal – Sale now live
Facebook’s Portal video-calling device has become even more popular over the last two years. Now that the end of year sales are here you can save up to £90 on select devices, meaning a Portal TV is just £59.
PRC Direct – Sale now live
PRC Direct is an excellent first port of call for all sorts of home electricals and appliances. Not only are there some cracking offers on budget TVs starting from just £249, but also savings on high-end OLEDs, projectors and soundbars. You’ll also do well for larger kitchen appliances here as well where there are savings of up to £500.
Puma – Expected start date: December 26
Puma has been offering as much as 50% off its range of trainers and sportswear products since Black Friday, which certainly bodes well for the Boxing Day and January sales. With discounts across men’s, women’s and kids’ fashion, there’s plenty to browse to refresh your wardrobe.
Pure Electric – Sale now live
Electric scooters are starting to take over, and you can grab yours with some excellent cash off with Pure Electric. We’ve been keeping an eye on these sales all year and are prepared for some of the best prices with this retailer once Boxing Day arrives. Plus, if you’re near a storefront you can click and collect as well.
Ray-Ban – Expected start date: December 26
Ray-Ban has been cycling through various discount codes and sales over the last few months – including 50% off sunglasses and eyeglasses. That’s made for some excellent prices on some of the most recognisable sunglasses on the market. Not only that, but the customisation studio also allows you to create your perfect pair as well.
Red Letter Days – Sale now live
It may be a bit of a pipe dream right now, but Red Letter Days often offers some excellent discounts on days out, restaurant vouchers and experiences over the holiday season. These vouchers are valid for 20 months as well, so you can pre-book for a better time later on in the year.
Rem-Fit – Sale now live
The Rem-Fit range of hybrid mattresses offers pressure relief and advanced temperature regulation – perfect if you’re looking to correct years of bad sleep. Check them out today for 35% off mattresses and 50% off pillows. Plus, you’ll also be able to take advantage of a 100-night sleep trial and a 15-year guarantee.
River Island – Expected start date: December 26
With plenty of lines across men’s and women’s fashion and accessories, there’s a lot to browse at River Island. Thankfully we usually see some strong discounts here over the Boxing Day and January sales period. If you’re ready to buy today, you can check out 30% off a whole load of winter essentials.
Robert Dyas – Sale now live
Specialising in home and kitchen appliances, Robert Dyas also brings a massive range of Boxing Day and January sales to the table every year. There are Winter Mega Deals up for grabs right now, with pressure cookers, laptops, outdoor furniture and tools all heavily featured at up to 50% off.
Roku – Sale now live
The Boxing Day sales are already underway at Roku. Discounts aren’t all that exciting, but you can save £5 off the already affordable Roku Express and Roku Express 4K. Meanwhile, there’s £10 off the Roku Streaming Stick 4K. All offer plenty of channels from Starzplay to BT Sport to give you loads to watch on your TV.
Samsung – Expected start date: December 26
If you’re after cheap tablets, smartwatches, headphones, or a great price on some of the best flagship smartphones on the market, Samsung’s range of Galaxy gear is regularly on sale at the manufacturer’s site. We’re looking out for massive discounts on 4K, 8K and OLED TVs, too.
Scan – Sale now live
If you use your PC for more than just everyday browsing – media editing, gaming, or AI deep learning, for example – you’ll already know about Scan. You’ll find discounts on specialised software here, alongside some excellent PC gaming components and peripherals, creative-inspired laptops, and music production tech as well.
Selfridges – Expected start date: December 26
Expect to find everything from bags to kidswear and home and tech as well, with offers from big brands like Ted Baker, Samsung, Jimmy Choo, Reiss and more. Right now, though, there’s up to 40% off shoes.
Shark – Sale now live
If you’re after a new vacuum cleaner, you’ll find plenty of choice at Shark right now with everything from robot vacuums to cheaper handheld cleaners up for grabs. The best deal is on the flagship Anti-Hair Wrap Cordless Stick Vacuum, which is now £220 off.
ShopTo – Expected start date: December 26
ShopTo is your go-to for cheap games, accessories, PC equipment and peripherals. You’ll find everything from consoles themselves (though the next generation is still out of stock) to discounted in-game currency and DLC.
Simba – Sale now live
Simba Hybrid mattresses are now 40% off in the Boxing Day sales. You can choose between the standard Hybrid, Hybrid Pro and Hybrid Luxe to find the best comfort, support and temperature control for your needs. There are also discounts of up to 45% on bundles, so you can save even more when adding pillows, duvets or more sleep accessories to your order.
Smarty – Expected start date: December 26
Smarty is a relatively new entry to the world of SIM plans and yet, it is rapidly becoming a top choice. It specialises in flexible, cheap contracts, using 1-month rolling terms so you can leave at any time. Right now you can get 30GB of data for £10 per month – and because it runs on the Three network, you can rest assured when it comes to coverage as well.
SpaceNK – Sale now live
You’ll find a massive range of beauty brands on the shelves at SpaceNK, with a healthy supply also available in the sale section on the site. Not only that, but you’ll also find exclusive free gifts over sales events here as well.
Sports Direct – Sale now live
Sports Direct is your one-stop-shop for big sportswear brands at low prices. Featuring everything from Nike to Puma, Champion to Adidas you’ll find excellent discounts of up to 50% on apparel, trainers and training gear here.
SteelSeries – Expected start date: December 26
When it comes to gaming mice, keyboards and headsets – SteelSeries makes some of the best in the market. From the Arctis Pro line of headphones to Apex keyboards, you’ll find frequent sales here as well as an excellent range of limited editions from the likes of Cyberpunk 2077, Assassin’s Creed Valhalla, and Rainbow Six Siege.
Studio – Sale now live
Right now there are thousands of items at up to 60% off in the Studio sale. Here you can find everything from the latest gaming gadgets to home furniture and jewellery. That means you’ll find a massive range of products on sale here, though home electronics, toys and clothes are a particular strong point.
TalkTalk – Expected start date: December 26
TalkTalk is one of the biggest names home broadband in the UK and is frequently pumping out some bargain options when it comes to fibre. TV and ADSL packages are also readily available and often come with big cash incentives.
Ted Baker – Sale now live
Ted Baker’s end of year sales can save you as much as 60% off right now with extended returns running until January 23 as well. Whether you’re after fashion or homeware there’s plenty to browse through here.
Tempur – Sale now live
Tempur’s pressure-relieving materials allow for some excellently designed mattresses, cushions, and even travel gear. The Winter Sale is now on, where you can find a range of customisable mattresses with free pillows and mattress protectors included so you can get that perfect night’s sleep.
The Game Collection – Expected start date: December 26
If the game you were after wasn’t under the tree this year, The Game Collection may be able to offer up a great price on that PlayStation, Xbox, Nintendo or PC title. We regularly see some market-leading deals on software here, as well as rare discounts on consoles and accessories as well.
The White Company – Sale now live
You’ll find a range of luxury goods discounted at The White Company in this year’s Boxing Day and January sales – from candles and fragrance to homeware, beauty and spa, and fashion as well.
Three – Sale now live
One of the four main networks, Three is frequently the cheapest provider of both SIM-only deals and phone contracts. Right now you can get six months half-price on an unlimited data SIM or a massive 100GB of data for just £16 per month. This will be the place to look for big data users on a tighter budget.
Tile – Sale now live
If you’re constantly losing your phone, keys or wallet – or know someone that always is – then start 2022 off right with a set of Tile item finders. Tile has already joined in the end of year sales event with up to 30% off the Mate and other limited edition Bluetooth tags when you shop direct.
Topman – Expected start date: December 26
Last year there were discounts of 70% on a range of menswear items. Even though it’s now a part of Asos, expect everything from suits, jeans, t-shirts, coats and scarves to be discounted in the Topman Boxing Day and January sales.
Topshop – Expected start date: December 26
For women’s fashion, head to Topshop where you’ll find regular site-wide sales during bigger events like this. Even though the brand is now a part of Asos, you can still find accessories, shoes, jeans and more on sale.
Under Armour – Expected start date: December 26
If you need some fitness-first fashion to get you up to speed with your new year’s resolutions, Under Armour is one of the biggest names in the game. Plus, with regular discounts across men’s and women’s training and performance gear you’ll find a great price here as well.
Uniqlo – Expected start date: December 26
The Uniqlo Boxing Day and January sale offers an excellent chance to secure men’s, women’s and kids’ fashion for less. We’ve seen some great discounts on coats and jackets in the last few weeks as well so look out for more soon.
Urban Outfitters – Sale live now
From vintage styles to gifts and accessories, there’s plenty to browse in the Urban Outfitters Boxing Day and January sales with up to 50% off. Home and lifestyle items usually take the biggest hits in price here – perfect if you’re after vinyl, books or planters.
Vans – Expected start date: December 26
Skate shoes and apparel are the name of the game here with up to 50% off in the current sale. No doubt you’ll find some excellent discounts on even more in the Vans Boxing Day and January sales.
Very – Sale now live
Very’s shelves are well stocked with electronics, fashion, homeware, kitchen appliances, and more. Plus we regularly see some of the best prices on top tech here. Very frequently price matches Amazon for the best deals around and retains its stock well after Amazon runs out as well.
Virgin Media – Sale now live
Whether you need a new broadband contract or a TV package, Virgin’s introductory offers are usually some of the best around. Prices in the Christmas sale currently start at £28 per month, but you may also find free gift cards, discounted rates and cheap phone contracts from Boxing Day too.
Waterstones – Expected start date: December 26
If that book you were looking for wasn’t under the tree this year, you’ll likely find it at Waterstones. Plus, there’s a good selection of sale items here year-round and extra discounts during bigger events like Boxing Day. Stop here for books, games and stationery.
Wayfair – Sale start date: December 26
Wayfair has announced that its Boxing Day sale will begin on December 26 at 7am. A wide range of furniture for every room and accessories for every interior will be reduced, with desks, coffee tables, TV stands and lamps just some of the categories already confirmed on the Boxing Day sales page.
Wex Photo – Sale now live
Wex Photo offers discounts on products from Canon, Olympus, Panasonic, DJI and more all year round, but there are currently some strong savings in its Christmas sales event. You’ll find everything from high-end lenses to the cheapest peripheral equipment here.
Wiggle – Sale now live
If you’re looking to get back into outdoor exercise in the new year, Wiggle is your one-stop-shop for all things fitness. Whether you’re cycling, running, swimming, or training for all three you’ll find plenty of discounts on trainers, fashion and equipment here.
Xbox – Sale now live
From controllers to games, Microsoft’s dedicated Xbox store can send you home with everything you need to make the most of that new console. While the current-gen console stock remains limited, if you were lucky enough to unwrap a new Xbox you’ll find all the accessories and games you need right here.
Yankee Candle – Sale now live
There’s currently up to 50% off in the Yankee Candle Winter Sale. While the emphasis is on Christmas scents, you can also find dozens of year-round fragrances reduced as candles, diffusers, tea lights and more.
You Garden – Expected start date: December 26
You Garden is expected to have discounts on all the plants, flowers, trees and other garden essentials you might need to get you ready for Spring. A selection of Christmas offers is available now with a number of excellent discounts available today.
Zavvi – Expected start date: December 26
Zavvi is an excellent place to start your search for all sorts of entertainment and pop culture goodies. Spanning brands from gaming, music, TV and film, you’re sure to find apparel, accessories, and gifts from your favourite franchises here with some offers already live in the Christmas sale.
Boxing Day and January sales: everything you need to know
Boxing Day 2021 and January sales: when do they start?
The Boxing Day sales traditionally start on the morning of December 26th but it’s not unusual for retailers, especially these days, to start their deals events much earlier. That’s actually what’s happening this year, with most retailers launching their Boxing Day sales on Christmas eve.
While it depends from retailer to retailer – a lot of shops are offering up extended ‘December’ or ‘Winter’ sales this year that are highly likely to be carried through to Boxing Day and maybe even January. That said, there are definitely a few retailers still keeping their powder dry until the big day itself this week.
Here are a list of today’s best Boxing Day sales:
Amazon: 50% off Fire Stick and 95% off Kindle books
Adidas: up to 50% off sport and leisurewear
B&Q: 20% off kitchens and bathrooms
Boohoo: up to 80% off clothing, shoes and accessories
Carphone Warehouse: big savings on mobiles and accessories
Disney: 30% off toys, clothing and more
Emma: 50% off the best mattress in the UK for Boxing Day
Game: up to 50% off consoles, games and accessories
HP: 20% off laptops and monitors
Majestic: 25% off six bottles of wine, and more
Nike: 50% off trainers, tees and hoodies
Shark: save up to £180 on cordless vacuums
Very: discounts on everything from Airpods to mattresses
When will the Boxing Day sales end – and the January sales begin?
This will vary from retailer to retailer. While some switch their Boxing Day sales into early January sales from the 27 December, others extend their Boxing Day deals right to the end of the month. Largely, though, you’ll find it’s the same offers, just packaged under a different name.
What to expect in the Boxing Day and January sales
(Image credit: LG)
Boxing Day and the January sales have always been a great time to pick up a discount on a TV and we’re expecting this year’s events to be no exception to that. Currys, Amazon, and John Lewis in particular will be the retailers to beat, although AO.com, Very, and Box should also offer great deals in their own right too.
While it’s still early days, the Boxing Day sales have traditionally been a good time to pick up the latest releases from the prior year – think fancy new OLEDs or QLED displays. The newest features tend to trickle down to the cheaper models too, so if you’re looking for something a bit more affordable, then you should be well catered for too.
In particular, this year’s TVs have really focused on support for the next-gen gaming consoles – the PS5 and Xbox Series X – so if you’re one of the lucky few to have a console, then you should be able to find a deal on a capable TV too.
Computing and laptop deals
(Image credit: Dell)
While Black Friday and Cyber Monday are traditionally heralded as the best times of the year to pick up laptop deals, we definitely wouldn’t rule out the Boxing Day sales and January sales as a close second.
Leading retailers will absolutely be looking to compete with excellent options on everything from basic Chromebooks to lavish gaming laptops – and not just to shift old stock either.
Even better still, large-scale global chip shortages haven’t really affected the laptops market too much in the UK, which means retailer shelves should be relatively well-stocked by the time Boxing Day rolls around. We’d expect manufacturers like Dell and HP to offer excellent options directly via their sites, and Amazon, Currys, Box, Laptops Direct, and Very make up the bulk of top retailer options.
Headphones, tablets, and smartwatches
(Image credit: Apple)
Headphone crowd favorites like the Jabra Elite Active 75T and Sony WH-1000XM4 were fixtures in last year’s Boxing Day sales and there’s likely to be similar options this year. Also, we wouldn’t rule out deals on the Apple AirPods, which are always a favorite at any sales event and always tend to be on sale at Amazon these days.
Pairing up nicely with headphones will also be sales on smartwatches – namely Apple Watches and Fitbits. These exact brands were on sale over last year’s events and you’ll definitely see retailers looking to cash in on those new year’s fitness resolutions with some relevant tech.
Finally, this year’s events should also include plenty of sales on the latest tablets. On the cheaper end of things, we’ll likely see moderate price cuts on Amazon’s Fire HD tablets – a good option for the basics or kids’ devices. For those looking to spend more, this year’s iPads will most likely be the most popular choices – and the ones we recommend. Sales on the newest 10.2 and Mini models aren’t likely to be anything too crazy, but we should see healthy discounts on the slightly older Air and Pro models.
(Image credit: Fitbit)
The Boxing Day and January sales are prime time for retailers looking to cash in on those popular fitness-focused new year’s resolutions. If you think you’ll be one of many to brave the January weather for your daily jog or commute down to the local gym, then it’s likely you’ll find excellent options for fitness gadgets.
Last year’s sales included very competitive prices on the FitBit Inspire 2 and the new (at the time) FitBit Versa 3. Amazon also had a great £36 price on the Eufy Smart Scale, a discount that’s subsequently been exceeded multiple times in 2021.
Alongside tech gadgets, we also saw leading sports clothing retailers like Nike and Addidas offer excellent clearance sales over January. If you’re not a fan of that January weather (believe us, neither are we), then you’ll definitely be able to save on some new threads. If hiking is more your thing, then GoOutDoors also offered a clearance sale – very handy for boots, heavy winter coats, and hats too.
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